If you’re an importer or manufacturer-importer, you can choose to take a lower profit margin or make a loss to maintain the same final price. If the market is dominated by domestic competitors, you might need to do this to maintain sales.

If there’s no significant domestic competitors, they’re too small to sway the market, or they’re also forced to raise prices due to tariffs on their supply chain, the price the market will bear goes up.

But I agree: it looks like it’s mostly trying to beat the idea into farmers’ thick MAGA skulls.