This is what happens when your entire customer base is the “early adapters” and you stop offering technical breakthroughs.
They were never going to be able to compete with the established automakers when they caught up. Instead of leveraging their brand, infrastructure, and technology to make an Everyman’s EV, serving a customer base that’s being ignored, they wasted all of their resources on the CEOs vanity project. Tesla is entering the death spiral.
Don’t forget about alienating your early adopters with your extreme ideology who were willing to ignore all the quality control issues. They would’ve come to buy the second or third car if only Musk knew how to keep his mouth shut.
This is what happens when your entire customer base is the “early adapters” and you stop offering technical breakthroughs.
They were never going to be able to compete with the established automakers when they caught up. Instead of leveraging their brand, infrastructure, and technology to make an Everyman’s EV, serving a customer base that’s being ignored, they wasted all of their resources on the CEOs vanity project. Tesla is entering the death spiral.
Look, if you add another car model, it won’t spell S3XY anymore. Is that really what you want?
Don’t forget about alienating your early adopters with your extreme ideology who were willing to ignore all the quality control issues. They would’ve come to buy the second or third car if only Musk knew how to keep his mouth shut.