Because it works.

kiwifarms has been doing this en masse for over a decade and others predated that.

It is gauche to link to it considering this is the umpteenth fucking person murdered by angry and hateful bastards. But Patrick Klepek, someone who has been targeted by these orgs for over a decade, wrote about this in the context of the emulator developer Near being murdered by kiwi farms et al a few years back https://www.vice.com/en/article/what-i-learned-from-near-an-emulation-legend-and-real-person/

He talked about it more on the Waypoint (now Remap) podcast, but it is very much an open secret that these hate campaigns are ongoing with the explicit goal of murdering their target (it is not fucking suicide if you were tormented until you picked up the gun). And how even fellow victims who usually will advocate for this kind of stuff are wary of raising their voices because they or their partner are semi regularly approached, in person, by these bastards.

My hope, as always, is that this will be the last time. That this will lead to focused efforts by those with platforms to speak out. The reality is that the mid tier “creators” will probably say something and give the trite “If you or someone you know is in crisis, please call the national suicide prevention lifeline”. Or, well, these days “the national slip and slide prevention lifeline” because gotta stay fucking monetized. And then they’ll remain silent. All while the biggies choose to stay fucking silent out of concerns of losing people in their audience who are part of those hate campaigns.