I want to shop local, but when I google locally owned stores they’re all boutique-type stuff or restaurants. How do I find deodorant and a bag of sugar?
I don’t believe, at least in Germany, that it is possible for sugar to be made ‘locally’ at a reasonable price and with enough volume to be able to stock shelves. I don’t see why the situation should be different in (I assume) the US.
You might try gift shops. They sometimes have ‘fancy’ versions of basic stuff to gift away. Looking at their products and producers might give you a hint at where to start researching.
You could open Google maps (or any other commercial directory) and try to find shops in your town that you wouldn’t otherwise notice because they don’t advertise on channels you’d consume.
Walk
Ask
Low-tech methods
This. It may sound harsh but it is true. If you OP can, ask the elderly, they know more about it.
Walking is probably the best way to get to know a neighborhood or city or town.
It fucking sucks that so many streets are designed to put pedestrians in danger
Where are you? In Texas we have a lot of little Mexican markets. No idea who owns them.