Wow, thanks for all the insight! I think in general this is a very good mentality to have, and to pause and really reflect on it before even picking up the pencil as you say.

The focus on actionability is interesting though. Would you not say that some forms of propaganda aren’t necessarily meant to spur action per se, but rather serve as an opener or starter? Maybe I’m not wording this correctly, but it would follow the same concept as the Funnel model. Some forms of media would have large appeal and only serve to push people further down the funnel to be more receptive to other forms of media or propaganda. Or would you consider this a non-effective path that is akin to the sign-holding you mentioned? Or perhaps I am misanalysing this concept.

With the example you gave, the goal is very clear and it’s quite straightforward to break down. I wonder if you have any more examples that are perhaps a bit more modern as well.