

That happens when a brand is about one person. Musk made Tesla all about himSelf. In a way he was the product - you could buy his cool car. Be a part of the company with that cool weird funny CEO. He would lie about so many features that nobody could actually believe it (full self driving next year™, battery range etc). So they still went ahead and bought it.
But oh no! It turns out the guy is actually an asshole, a racist, likes nazis, is an delusional and unpredictable drug addict, not that smart, born with money from aparthheit-enabled-exploitation - who could’ve known!?!?
now people don’t like him, so they stop buying his product.
Someone should do this! There’s already this drain-unvlogging-videos. Now I need powerwashing the inner city videos. Cleaning-algae-from-driveway-videos are lame. I want filth removal under a busy bus-stop! Get yourself a neon construction vest and let’s go!