

That doesn’t track though. Consumption is just a vehicle for the accumulation of wealth, and is easily wielded as a weapon once it stops being effective. Like, if they were truly in favor of consumption, the whole avocado toast thing would have been encouraged instead.
If capitalists didn’t value the accumulation of wealth over consumption, they’d be in favor of wage increases. If they really did want us to consume more, they’d let us have more money to spend, knowing it’s going back into their pockets.
This is also colored by my experiences being homeless when the avocado toast thing was going around. I didn’t have regular internet access, so I don’t remember seeing the memes and media against it, but I do remember how regular society grabbed onto it and ran. I remember hearing avocado toast jokes about me from the people behind me in line when I was using food stamps, and that just strikes me as something that wouldn’t happen if the ruling class actually valued consumption.