Used to work in mobile phone sales at a 100% telco owned store, so when things went tits up for customers the licensed stores in our area would tell customers to come to our store as we had employee access that exceeded partner access. I had SO many variations of the apologetic conversation with an elderly person whose family assured them that the iPhone is the easiest thing ever to use. They were happy with a feature phone but had an iDevice shoved down their throat by family members because “they are so easy”. Oh and arranging a change of mind return on an iPhone is a fucking nightmare in Australian Telco land.

They are not the easiest most straightforward choice, unless you use your devices in the constrained manner Apple has decided you will use them. The multiple times I have been forced to use a Mac or an iPhone or IPad, I have found them slow, obtuse and they have an annoying habit of hiding information I want to see. Windows is not really any better, just different.

I kind of see it like any other preference, people assume that because they find something the best then everyone must agree with that take.