…I was gonna say it took until it was shrunk down to the thumbnail to see red, but nope, it actually has red in it in the thumbnail.
Guess this is specific to how often you see cans of coca-cola?
Here, I put the image through a ditherer (only available colours are black, cyan, white). I don’t see any red at all now.
[edit}
Actually, that “red” is mostly just gray so I played myself here. Still, the luminosity must be closer to red before I detect it as red, white doesn’t do it.
I think there’s something more going on here than just “marketing”. Because if you look at the tiny thumbnail in the OP it’s very clearly red, and you can even load that thumbnail into an image editor and zoom in to see slightly reddish pixels.
So something happens when scaling this image that actually results in a red hue, and I don’t think my computers image scaling algorithms are also falling for “marketing”. I would guess it’s actually some kind of sub-pixel trick that makes it seem like there’s colors there which aren’t, and that’s why the image scaling algorithms also reveal the same colors you see.
Still red with no logo.
Thank you. I thought this was going to be like the dress.
The white and gold dress, you mean?
White light has red in it. Cyan does not. We fatigue blue and green cones everywhere but the white can, and we only stimulate the red cones on the white can. The result is it looks red.
Except that there is. Alright, maybe not exactly, but…
The whites that you see as white (in the other white parts which don’t seem red), are shifted like
#E0F9F8
. Notice the reduced reds there.The whites you see as red are shifted like
#F9F9F7
. This one, I’d probably call yellow, but you get the point, reduced blues. There’s probably a better example pixel in there and I just haven’t found it.The red pixels in the thumbnail, well, maybe JPEG downscaling? I can’t say, because I don’t know what downscaling algorithm is being used.
So the parts you see as white, are actually bluish white in a sea of blue (Cyan is just mixtures of blue and green in case of RGB) and the part you see as red, are reddish white, in a sea or blue.
Also, for those who don’t see red, don’t look straight at the image. Look at something near it, with the image in your peripheral vision and you’ll get what others are saying. But I guess that happened while you were reading the title.
I need to grab a color dropper but I am sensing a little warmth from the White even when I zoom in
Maybe you also try replacing cyan to magenta and see what happens. Imo the warmth of white does not do anything much
Color dropper shows there is full red and blue/green are pulled back. It’s slight, but it’s there. Didn’t say it did much but clearly it was enough for me to notice lol
#FFFCFCF9
I’m getting no hits for that do you mean fffcf9?
Yes. The first two symbols got interpreted as markdown
This is a screenshot of it zoomed in…
You tell me if the white looks warm
That doesn’t change anything but yes it does look a hair warm.
https://www.color-hex.com/color/fffcf9
Looks warmer than #ffffffff that’s for sure
There’s no disputing our minds are filling in red because we see a Coca-Cola can. But it does appear to me that there is a very very light thumb on the scale to make it easier
Top comment explains it. It’s because of the cyan that it looks red. It’s the complementary primary color
I don’t know why you felt the need to send this when like 20 comments have repeated it and this happened days ago but ok lol
our minds are filling in red because we see a Coca-Cola can
Our minds are filling in red because of the cyan
I think what we actually need is someone to take a picture of their screen with a microscope while the image is zoomed out.
Based on some comments I’ve seen, it seems likely this is just an artifact of how the red/green/blue pixel layouts work when drawing the edges of white things.
Edit: I don’t have something to check the actual display pixels, but I realized I could just rotate the image and see if the colors change, which they don’t. So this definitely seems like more of a white balance effect, similar to that old Gold/Blue Dress meme.
You can use a color picker*, and unlike the gold/blue dress meme we are all looking at the same image and don’t have to determine one singular source vs. shared ones that have changed due to screenshotting/compressing/people just messing with folks
You can’t use a color picker see color fringing due to subpixel rendering. (There’s tons of info about this for font rendering). Your display doesn’t map pixels 1-to-1 in most cases. But like I said in my edit, I’m fairly sure that part is irrelevant here.
The blue/gold dress was not related to screenshotting and compression. People were arguing about the color even when looking at the exact same image. It all depends on which color temperature the dress was lit with. Noone can know for sure, and your brain just picks one (maybe depending on the room you’re in).
It’s the same sort of deal as those rotating optical illusions. It’s possible to see it both ways, but your brain usually picks one and it’s hard to switch.
Screenshotting, compression, people screwing with people, different monitors, different phones, etc. all contributed to the confusion ultimately. It’s not accurate to say we were all looking at the same image with the dress. But yet those visual/mental phenomenons are also real.
I wasn’t saying everyone was looking at the same image. I’m saying the optical illusion still works when using a single image.
Sure but I never disputed that. I’m saying this effects are real and there was some confusion due to the above.
The “white” is actually very pale pink. At least on my phone screen
My phone makes it pink too. But you can still see some effective difference when zooming in/out.
When I zoom in on my phone, it’s absolutely white
Must be hardware variant
I had that issue on an old phone, could very well be hardware variance.
Might have a blue light filter on your phone or something
I hate this.
Yeah. Shouldn’t this work with e.g. a picture of a tree as well?
STOP 🛑
Hammer time?
indeed. I hate ads. Even more forced ads of liquid sugar. Would have loved to see that red tree if only to prove that its not about the familiarity to the item.
Burn the witch!
Nonsense. My phone screen uses red, green, and blue to make up each pixel. The white pixels have their red component all the way at full brightness. Therefore there is a lot of red in the picture.
You could also see this by opening up the image and looking at the red channel which would not be completely black.
I just tried printing this image but it says my magenta is too low 🤔
Texts on computers is made this way, so use a magnifying glass on black white text in a word document (for example) and you’ll see lots of colors. zoom in using the computer and you will still just see black/white.
So that’s why I can’t print greyscale documents when my yellow ink is too low!
Ha ha nah thats because all (color) printers also print a unique pattern with yellow, so that anything from your printer can be traced back to it
Can plz anyone find a link (am at home with wrecked right arm)?
Yeah, that was the point of the joke
But you’re right, better leave a link, the more people know, the better
That’s wild as fuck. If I actually concentrate on the “red” it becomes white and then only becomes red again if I look away for a moment.
Red is complimentary to cyan.
If the cyan were switched with yellow, the can would appear blue.
He’s right.
You guys never cease to amaze me.
Huh, it shows up as black to me.
It depends on the size you are viewing it at. This works well on small screens but less well on large screens
Let’s hope it’s the size of the image and not the responding user’s revelation they are red green deficient lol
It’s curious that the thumbnail actually has red values for those pixels, making me think they’re cheating a bit with jpeg compression effects.
Can you do that and post it?
Strange, I see the OP picture as red, but this one as black & white.
Now send this version (with the same unedited caption) to everyone.
Grab your pitchforks gang. OP is selling us snake oil posts!!!
Well color me impressed.
Colored impressed; appears pink.
fun fact: pink isn’t a real color.
What??
It’s a real color (as real as colors can be, which is not very). It’s not a spectral color, you won’t find it on the rainbow. It’s actually the result of your red and blue cones being activated together.
Pink is actually GREEN!
so this is based off my memory so there could be inaccuracies.
but what i’ve heard is that pink is the result of your brain registering a color because of specific color cones being activated but that your brain knows it’s not actually that color and so it fills it in with pink.And so is brown.
I believe you’re thinking of Magenta. Pink is just red and white.
so it would appear red even if it was another can?
yes, obviously
So if the can shown wasn’t Coke, but Sprite, it would still appear red? Or is it a mix of both? The eyes are confused and the brain fills in? Like when seeing pink as mentioned elsewhere.
Your brain isn’t filling in anything. Your blue and green receptors get oversaturated by the cyan, which causes your red receptors to be more sensitive to the white light than the other two, which is why it appears red. The effect happens in your eye, not in your brain.
I’m colorblind this trick doesn’t work with me
Your mind compensates for the teal which makes the white look red.
then why are the other parts still white
Weird but if I focus my mind so to say it appears white but then if I relax then again red