I’ve seen these all over Europe. Some have simple images of the cross flashing, some have windows screensaver esque animations, and some have 3d renders of various things rotating in all sorts of ways. Why is that? Wouldn’t a simple green cross be enough to get the point across, or do they need to be overly verbose? Here’s the video of what I’m talking about, if it didn’t load correctly

  • MudMan@fedia.io
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    10 months ago

    I mean, the lit-up signs are for visibility. In some countries pharmacies are assigned strict working hours by the government, so it’s useful to see at a glance if a pharmacy is currently open without having to walk right up to the door (and night shifts may require ringing a bell in some of them, so that’s also helpful to convey that they are in fact open).

    The fancy animations are just because when signs went from neon-lit to LEDs it turned out not all pharmacists have good design sensibilities. At least as far as I can tell.

  • AllNewTypeFace@leminal.space
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    10 months ago

    Maybe some of Europe’s surfeit of demo coders had to make their money somehow, and one of them persuaded a pharmacy that paying them to make them a sign with graphics that spin in eyecatching ways would be a good idea, and the rest was history?

    • ChaoticNeutralCzech@feddit.org
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      10 months ago

      They don’t even need to persuade individual pharmacies. In my country, there is a trade organization of pharmacies that self-regulates the industry and decides, among other things, on the short list of companies whose crosses are allowed to be installed. There are only 6 so getting on that list will give anyone a huge number of orders.

  • neidu2@feddit.nl
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    10 months ago

    Must be a continental thing. Here in noggieland we have a simple illuminated green cross.

  • twinnie@feddit.uk
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    10 months ago

    Loads in Morocco as well, they have loads of pharmacies due to all the French influence.

    • Ziggurat@sh.itjust.works
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      10 months ago

      But I also wonder why there’s so many pharmacies in France. In almost any city I’ve been to it’s hard to not have a green flashing cross in sight.

      French pharmacies cannot open where they want, there is a limit in how many pharmacy a city can have, on the flip coin, it means that they are relatively evenly spread out across the country, and that even in the so called empty diagonal you`ll find a pharmacy.

      Physician do not have this restriction, so many of them go to either Paris or the French riviera, while in rural area in the Northern half, you struggle to find a doctor.

  • FalseMyrmidon@kbin.run
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    10 months ago

    I don’t think we have those in the US at all.

    Anyways it’s probably like that because it’s eye-catching. Eg it’s an ad