- Users of social media platforms like Facebook are part of constant marketing experiments
- Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
- Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
- In the process, groups of social media users can be excluded from important messages
- Algorithms are so precise, they can target people down to an individual level
I mean, still sounds like a black box.
I think the point is that we designed the black boxes to do X and they do X consistently, just with slight variation.
If I make a cake making machine and it consistently makes cakes, its not a magic box just because I’m not sure if it will be creme frosted or not.