• Users of social media platforms like Facebook are part of constant marketing experiments
  • Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
  • Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
  • In the process, groups of social media users can be excluded from important messages
  • Algorithms are so precise, they can target people down to an individual level
  • finitebanjo@lemmy.world
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    1 month ago

    I hate this interpretation of black box algorithms.

    We know how they work. It isn’t magic. We intentionally built them to be the way that they are.

    What we don’t know is precisely which outputs you get from a large combinations of inputs, because it would require memorizing entire databases and simulating results as a weird form of mental math, and how we score things will be impacted by interpersonal biases even if we attempted that.

      • mosiacmango@lemm.ee
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        1 month ago

        I think the point is that we designed the black boxes to do X and they do X consistently, just with slight variation.

        If I make a cake making machine and it consistently makes cakes, its not a magic box just because I’m not sure if it will be creme frosted or not.

  • Cephiroth@lemmy.world
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    1 month ago

    Precisely why I’ve removed as much of myself as I can from each Meta platform. I hate that it’s such a grip on long-distance communication and I’m actively working with my family to minimize our interactions on there in hopes of them doing the same.

  • Ulrich@feddit.org
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    1 month ago

    This is one area where BlueSky is breaking new ground in an incredible way with user-created feeds.

    Meta will never give you this because they want to be in constant control of everything you see. Maybe like 20% things you’ve expressed that you actually want to see.

    This not only gives you the power to control what you see but also disincentives creators and marketers from trying to abuse and manipulate the single algorithm. Like, don’t bother, because there isn’t one.

    Fedi could learn a lot from them.

    • Snot Flickerman@lemmy.blahaj.zone
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      1 month ago

      I’m not sure what I’m understanding that’s markedly different from what we have here in terms of feeds, nor am I sure letting users curate and create their own personal echo chambers is a real “solution.”

      If I understand it correctly, only some of the ways of viewing Lemmy content actually have an algorithm behind them (Hot view, for instnace) whereas things like Top are… literally just the top posts/comments based on aggregated upvotes/downvotes. New just shows things chronologically from newest to oldest, Old is the opposite of that. Controversial is potentially an algorithm but I’m not deeply sure about that, because it seems like it could be calculated as simply as Top is.

      Manipulating things over here is more like making spam accounts and flooding with upvotes/downvotes, which is a problem but hopefully one that gets addressed as development continues.

      I also thought Mastodon was just a chronological feed as well. Not a lot to manipulate there?

      I’ll be real, I don’t get the hype for Bluesky when it’s venture capital funded and eventually those VCs are going to want a return on investment. At some point, something will have to be done to produce a profit and won’t that be when the screws start being turned on the users?

      • Ulrich@feddit.org
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        1 month ago

        Fedi learned lots of things, but they haven’t learned about user-generated or shared feeds.

          • Ulrich@feddit.org
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            1 month ago

            Why do so many people assume everyone on the Fediverse is a software developer?

            • kat@orbi.camp
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              1 month ago

              The point I’m trying to make with some snark is: it’s not a static platform, it’s open to all those who are capable to make the change they want. Not to take the fediverse as a single entity.

  • Orangedrops@feddit.uk
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    1 month ago

    I have have made it to the wrong side of 40 without ever owning a Facebook account. Neither do I use watts app or instagram or X.

    I have loathed social media from day one and always been of the opinion, anyone I actually care about or want to hear from I’m in touch with.

    Don’t get me wrong, work groups / activities I do outside of work that I’m involved with curse me because I won’t join their groups, but alas, I have lasted this long and don’t see me caving in now :)