Why would they choose to name the watch “Core 2 Duo” when that’s the name of an Intel processor? And why are both watches a “2” variant? They need a new marketing person.
The most recent Intel Core 2 Duo was discontinued in 2008. I doubt Intel would be able to convince anyone that this is a competing product or would cause any customer confusion. No one is going to be looking for a low end processor from over a decade ago and accidentally buy a watch.
Corporations are extremely protective about their branding, even if it’s for discontinued products. If this product gets any negative press, it can still affect their branding if people associate it with Intel.
The point is not that it is being used, the point is that corporations must protect their trademarks or else they may lose the exclusive rights to them. Intel also still uses the “Core” branding on their modern CPU’s so it wouldn’t be a stretch for them to try and continue legally protecting “Core 2 Duo” under the guise of retaining the “Core” part of their trademarks.
Why would they choose to name the watch “Core 2 Duo” when that’s the name of an Intel processor? And why are both watches a “2” variant? They need a new marketing person.
Because this is the next generation of the original Pebble watches.
I’ll actually be surprised if this makes it to launch without Intel perhaps making a few legal calls and prompting a device name change.
The most recent Intel Core 2 Duo was discontinued in 2008. I doubt Intel would be able to convince anyone that this is a competing product or would cause any customer confusion. No one is going to be looking for a low end processor from over a decade ago and accidentally buy a watch.
Corporations are extremely protective about their branding, even if it’s for discontinued products. If this product gets any negative press, it can still affect their branding if people associate it with Intel.
The point is not that it is being used, the point is that corporations must protect their trademarks or else they may lose the exclusive rights to them. Intel also still uses the “Core” branding on their modern CPU’s so it wouldn’t be a stretch for them to try and continue legally protecting “Core 2 Duo” under the guise of retaining the “Core” part of their trademarks.
It’s totally a reference to that, it has to pretty much… Why? Idk, nostalgia?
That was my first thought as well. “Intel gonna sue somebody.”