• supernicepojo@lemmy.world
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    28 days ago

    A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.

      • WhatAmLemmy@lemmy.world
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        28 days ago

        Tbf any variation of “one third of a pound” is a shit name, so all this proves is that they failed to market the product.

        The real answer is likely that extra wide buns are not available from suppliers, and nowhere bakes their own bread these days. For the chains that have their own off-site bakeries and supply chains, the majority of consumers probably don’t want a much bigger burger, and those that do have big enough mouths to fit extra tall burgers, or buy 2 burgers which are easier to eat. I know if I’m extra hungry I’ll grab 2 cheeseburgers, but most of the time 1 plus the mandatory chips is enough childhood nostalgia junk for me. I wouldn’t care about a 50% wider cheeseburger.

        • Tower@lemm.ee
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          28 days ago

          They’re likely all getting their buns (and everything else) from Sysco anyways, so I can’t imagine different sized buns would be that hard to source.

    • CluckN@lemmy.world
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      28 days ago

      Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.

      • supernicepojo@lemmy.world
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        28 days ago

        See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.

      • Scrubbles@poptalk.scrubbles.tech
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        28 days ago

        Well, yes, but also McDonald’s did it to themselves too. About 20 years ago when I worked there (holy shit I just realized it was 20 years ago), they had the Angus 1/3 pounders. They flopped hard. Exact same reasoning, both from their corporate offices and me anecdotally, people are fucking stupid. They really thought they were getting ripped off because the quarter pounder was more meat than the 1/3 pound Angus burger according to them. I, tiny teenage me tried explaining it to them, to no avail. Fucking morons.

        You want to lose hope for the human race, work in a service industry

    • neidu3@sh.itjust.works
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      28 days ago

      Murica!

      To be fair, I can’t think of a good name for a 3rd of a pound. “Thrice Slice” looks good, but is cumbersome to pronounce, and it sounds like a pizza.

  • Tamsin@lemmy.blahaj.zone
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    28 days ago

    I mean, I can’t argue with the little girl though, I like that tall thin glass better as well.
    Add a fun straw and some decorations and I’m all in.

  • theblips@lemm.ee
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    28 days ago

    I get bigger burgers not for more food but for more satisfying bites. A tall stacked smash burger or a juicy pink tall burger are way more satisfying to bite into

        • Whelks_chance@lemmy.world
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          28 days ago

          This isn’t volumes though, it’s basically asking if you’ve ever experienced a liquid affected by gravity. And somehow adults are failing this.

      • SoloCritical@lemm.ee
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        28 days ago

        Never forget that the 1/3 pounder failed because people were too dumb to realize that 1/3 is bigger than 1/4…

        • andros_rex@lemmy.world
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          28 days ago

          The vast majority of people do not understand fractions. Even math teachers do not understand fractions. I quiver in horror every time a student says the words “cross multiply” because I am about to see some gruesome debasement of mathematics.

          • Zink@programming.dev
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            28 days ago

            I had to remind myself exactly what the point of cross multiplying is.

            …it’s essentially just a label given to a specific set of algebraic operations. That it even has a name seems stupid to me. We shouldn’t focus on memorizing specific cases like this when understanding why it works will get you there just as quickly. Heck in the case of cross multiplying, I think it works against the interests of the students’ learning. It’s a shortcut that hides the fact that you’re multiplying both sides by both denominators, when “do the same thing on both sides of the equals sign” is algebra 101.

        • someguy3@lemmy.world
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          28 days ago

          Bad labeling, they should have called it the 150. People will assume that means 50% more, which is kinda close. For any legal matter they can say it refers to 150 grams, which is dead accurate.

          • Duranie@leminal.space
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            28 days ago

            Right up until the point that someone complains that grams are metric and not American, calling for a boycott. It makes my head hurt.

      • UnderpantsWeevil@lemmy.world
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        28 days ago

        Broke: Intuitive responses may not be accurate and experimental experience is necessary to enjoy a fuller understanding of the world

        Woke: People are idiots

        Bespoke: Andrew Tate Voice

        A 1995 experiment found that 50% of undergraduate males and 25% of females performed “very well” on the task and 20% of males and 35% of females performed “poorly”.

        followed by a series of extremely misogynist noises

  • Aceticon@lemmy.dbzer0.com
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    28 days ago

    Food for thought: a sufficiently tall and narrow burger ain’t a burger anymore, when it’s roughly spherical rather than roughly cylindrical it’s also not a burger and if it’s large and brick-like it’s yet something else.

    spoiler

    Cevapcici Kofta; Meatball; Meatloaf.

    So burger is a geometrically bound dish definition.

    • humorlessrepost@lemmy.world
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      28 days ago

      Meatloaf and meatballs have things like egg and breadcrumbs mixed in, and don’t tend to come on buns.

      People who put such things in their hamburger patties are eating meatloaf sandwiches, not hamburgers.

  • RizzoTheSmall@lemm.ee
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    26 days ago

    As a person who cannot unhook my jaw in the same way that a snake is able to, I am all for the idea of wider, flatter burgers.

  • Count Regal Inkwell@pawb.social
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    28 days ago

    In my boyfriend’s hometown they used to have this restaurant that served this thing called a hubcap burger

    And it was indeed, wide enough to be the hubcap of a car, while being basically flat.

  • Goltbrook@lemm.ee
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    26 days ago

    I want a place that makes tiny burgers

    Forget the premium burger places where burgers are held together by whaling harpoons and you need to eat them deconstructed. Instead of one giant undesirable burger give me a plate with 4 regular sized burgers in exciting variations.

    Give me a chicken chili burger, a double irish beef patty blue cheese burger, an italian herb lamb patty and as a chaser a smoked bison brisket with bourbon sauce.

    All on one plate. I would be happy

    4 burgers. 1 plate. 0 regrets.

    And if you don’t like one, you have 3 more chances to forgive the cook.

  • grrgyle@slrpnk.net
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    28 days ago

    But wider = more taste surface. See smash burgers. Taller is just… more burger to toppings ratio. Diminishing returns, imo.

  • kn0wmad1c@programming.dev
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    28 days ago

    Nah. If you put two plates in front of me and one had a regular burger on it and the other had a burger that was as wide as the plate itself, I’d pick the one that most accurately reflects how much I hate myself at that moment.